Chipotle Mexican Grill: Restaurant Chain Announces Plans to Open Its 1st Burger Restaurant
Chipotle is known for burritos, however it will open an burger restaurant in Lancaster, Ohio soon this year or early next year.
"Chipotle Mexican Grill already has its hands full trying to recover from the E. coli outbreak and norovirus cases that sent sales plunging starting last fall. It has been giving away coupons for free burritos and stepping up marketing to win back customers, but sales were still down 24 percent at established locations in the second quarter."
"There's also already been a proliferation of new restaurants promising higher-quality burgers, such as Shake Shack and Five Guys."
"Chipotle declined to provide additional details on Tasty Made's food. Co-CEO Steve Ells said early fast-food burger chains had "focused menus," and Chipotle wanted create a restaurant around that model. The remark may have been aimed at McDonald's, which has seen its menu mushroom over the years."
"Before its recent setback, Chipotle had found enormous success in positioning itself as an alternative to traditional fast-food chains. That spawned numerous other "fast-casual" concepts that tout better ingredients, or a format where people can walk down a line and pick the ingredients that go into their order."
- new york post
SPNSOR: Malko shamo ibrahim
- Malko Ibrahim